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Racing, Design & 50 Years of Heritage

The 3T logo is one of most iconic logos in cycling. It stands out in a crowded market and symbolises their strengths and modern aesthetics. 3T has always worked closely with professional athletes. They help develop new products and symbolise 3T’s desire for success at the highest possible level. Francesco Moser smashed the hour record in Mexico City in 1984 using 3T handlebars and numerous other riders have won world titles and major races during the last 50 years. 
3T’s unique Intelligent Production Lifecycle begins with computer-aided design and finite-element analysis. It ends with pro-rider testing and success in the most important races in the world.

3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi.

 The LTD series components are made with the best possible materials and fabrication methods. For those who demand ultimate performance.

 The TEAM series is for both professional and ameteur riders. It offers the same function as the LTD with only minor consessions in the material specification.

 The PRO series offers the perfect balance between price and performace but all of them are still designed using 3T's intelligent production lifecycle process.