Italian Engineered Cycle Components
Official sponsors of Team Garmin-Sharp Barracuda and BMC Pro tour teams and Jelly Belly Cycling.
Racing, Design & 50 Years of Heritage
3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi.
Dedioniggi was a talented engineer. Clever at manipulating and bending steel tubes, he was taken on as a young man by the Ambrosio concern (which continues to this day). There, he learned to fashion the bars and stems desired by racing cyclists. The resurgence of cycle sport in the 1950s drove demand for top-quality racing equipment, and the ambitious Dedioniggi spotted his opportunity.
A half-century later, the tradition lives on. 3T goes from strength to strength, with victories in road, track and triathlon races, awards for design, and an enduring name for excellence.
3T Mission: To make cycle components for those that demand ultimate performance.
Innovation, technology, authority and heritage combine to make 3T a world leader in cycling components. Their components are truly unique offering riders outstanding performance.
The 3T logo is one of most iconic logos in cycling. It stands out in a crowded market and symbolises their strengths and modern aesthetics. It is minimalist but reassuring. Their product names such as Brezza, Ergonova and Rigida reflect their Italian
origins and design culture, while their graphics reaffirm their quality and reliability.
Customers know they can trust 3T to give them Ultimate Performance. 3T has always worked closely with professional athletes. They help develop new products and symbolise 3T’s desire for success at the highest possible level. Francesco Moser smashed the hour record in Mexico City in 1984 using 3T handlebars and numerous other riders have won world titles and major races during the last 50 years.
3T’s unique Intelligent Production Lifecycle begins with computer-aided design and finite-element analysis. It ends with pro-rider testing and success in the most important races in the world.
The Garmin-Cervelo team won the team time trial stage at the 2011 Tour de France using the Brezza II aerobars. In 2012 Ryder Hesjedal won the Giro d’Italia on a Cervelo equipped with 3T forks, stem, handlebar and bar tape. The Australia Track Federation helped 3T develop the innovative Sphinx and Scatto drop bars.