Dave Luyckx, head engineer at Eddy Merckx Cycles has had this philosophy since joining the team and has designed the range to give fantastic handling and excellent frame stiffness leading to their strapline 'Power Under Control'.
Their most recent creation the EMX-525 is the perfect exmaple of this. Named after the total number of victories that Eddy Merckx himself notched up in his career, the bike is ultra stiff and still very light. It uses a combination of shape design and a unique CL+600 carbon fibre mix that barely distorts or twists at all, with figures of 1 degree for every 150 NM of torque applied at the headtube. This translates into all of the riders power being converted into forward motion.
Merckx designed their ad campaign around the 525 bike and the supreme balance and stability that come with it, see below.
Bike Radar Article - http://www.bikeradar.com/road/news/article/eddy-merckx-cycles-to-investigate-bike-stability--36944/